Would you like the ability to tell everyone every day, week, month, who checks out your property how great you are?

You can do this and I’m going to explain how.

I am going to be talking about emails and guest list building.

I have heard independent hotel, resort, inn and bed & breakfast owners say
"I'm just a small property owner, not an international internet marketer, why would I need an email list?"

The usage of the internet, tablets and smartphones is the norm for most people and for you to be successful as or more successful than your competitors, you have to be online, in front of your customers.

You may be active in the world of online marketing, and email and guest list building is an aspect that you should be utilized to increase business and your online presence.

I have mentioned many times before, it is imperative to build trust and establish a relationship with your customers. People typically choose businesses and in your case, return to properties they feel they can trust.

Email and guest list building is a great way to build your customers base and establish a sense of kinship around your brand and your property.

Email lists can increase your properties business for several reasons.

•When people opt-in and give you their email, it is a huge sign of trust

•People are on their email 24/7, and giving you their personal email address shows that they are interested in what you have to say

•Email marketing will increase the chances that people see your content

Think about it, how often do you normally visit any company's website? Daily? Weekly? Probably not as often as you check your email.

Email marketing is an excellent way to notify your customers about property updates, news, or even specials and deals you may be offering.


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