Web design by trial and error is not a strategy. Building a performance-based website is not just about design; it’s about architecture. You wouldn’t build a house without a blueprint, so why would you develop your site without one? An architect designs a custom home around the homeowner’s lifestyle. A good web designer creates a website around the user’s experience: the buyers journey. The layout of a site can make or break a customer’s experience. Design it well, and you’ll see a direct impact on your leads and ultimately your sales. In this episode, I’ll walk you through the critical components of a website that is optimized for conversions. I’ll tackle how to do this by answering the three questions every visitor asks themselves when they land on a website: am I in the right place? Do I trust this website? What am I supposed to do next?

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