It’s important for your business to engage its customers. Marketing is a tool to keep the conversation going. Engaging customers is different from pushing your offers. Engaging involves furnishing your customers with relevant information about your products and your business as well. It’s all about creating fresh content. In this episode, Onoja highlights the need for marketing in business as well as ways entrepreneurs can effectively market their brand. Victor Emaye CEO Medipal was also on to take us through his journey as an entrepreneur. 

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