Herbert Hernandez stands at the intersection of creativity and leadership. He co-founded GIGIL, a premier independent advertising agency that has received top honors such as Philippines Independent Agency of the Year. By day, he leads innovative campaigns and wins awards at prestigious events like Cannes and the APAC Effies. By night, he performs as a guitarist and songwriter for the renowned bands 6cyclemind and Moonstar88, with his song "Migraine" achieving over 100 million streams. Herbert’s 20-year career in advertising has been marked by his ability to blend artistry with business strategy, earning him accolades like a spot on Campaign’s "40 Under 40" list. A creative visionary in both music and marketing, Herbert continues to push boundaries and inspire others with his talent and innovation.