How does genius emerge? An exploration of different types of innovation—through the lens of Elvis Costello’s extraordinary song “Deportee,” once utterly forgettable and then, through time and iteration, a work of beauty and genius. If you're looking to go deeper into the subjects on Revisionist History, visit Malcolm's collection on iBooks at http://www.apple.co/MalcolmGladwell -- iBooks will update the page every week with new recommendations. To learn more about the topics covered in this episode, visit www.RevisionistHistory.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.