In our latest podcast episode, I had the privilege of sitting down with Guk Kim, a seasoned professional with an impressive background in growth marketing.

Having worked for prominent companies such as LastMinute.com, Zomato, and Citymapper, Guk brings a wealth of experience in driving growth and innovation in both startup and corporate environments.

During this enlightening conversation, Guk Kim delved into the fascinating nuances that distinguish startups from established corporations.

One of the key topics of our discussion revolved around running experiments in large organizations. Guk Kim, being an expert in this field, shared his tried-and-tested methods for effectively implementing and measuring the impact of experiments within big companies.

If you're an entrepreneur, marketer, or simply curious about the inner workings of growth marketing in different contexts, this episode is a must-listen.

Listen to the full episode now and discover the strategies that can revolutionize your approach to growth marketing!

📚 Suggested books:
https://amzn.to/3p2qWET
https://amzn.to/3qvqKhI
https://amzn.to/3CqeiCS
https://amzn.to/3X3rAOR

🛠 Suggested tools:
https://www.notion.so/
https://slack.com/

👍 Follow our guest here:
https://www.linkedin.com/in/gukkim/

🧲 Watch my free lead generation course:
https://gaito.link/skillshare

🤖 Watch my free ChatGPT course:
https://skl.sh/3ZKHFcV

🙏 Subscribe to the channel:
https://gaito.link/subscribe

📚 Download the Reading List:
https://gaito.link/gtbooks