Brian Wieser, GroupM’s Global President of Business Intelligence, has been at the center of advertising forecasting and media trend watching for a very long time.
 
As he tracks global advertising expenditures in key media categories— TV, Audio, Cinema, Out of Home, Print, and Digital, Brian Wieser believes that total ad revenue will exceed $1 trillion by 2025, or up significantly from its current $766 billion.  He says, “The pandemic has been an extraordinary catalyst for growth.”   While his 2021 global ad revenue forecasts reflect a 22.5% increase over the year prior when COVID-19 first began, he anticipates continued growth in 2022— as much as 9.7%.  And that figure doesn’t even include U.S. political advertising!