Rico Figliolini interviews Dan Lawson, co-founder of Good Get Apparel. Dan shares his journey of discovering pickleball during the pandemic and creating a brand tailored to players' needs. They discuss the challenges of launching an apparel brand, emphasizing details, fit, fabric, and customer feedback. They highlight strategies for selling at events and leveraging social media influencers. They also note the growth of pickleball facilities and the importance of catering to a diverse demographic.

Related Links:
Good Get Pickleball: https://goodgetpickleball.com/

Timestamp:
00:00:00 - Good Get Apparel: The Future of Pickleball Gear
00:01:11 - From Math to Pickleball Apparel
00:03:25 - Designing Pickleball-Specific Apparel
00:05:11 - Designing Performance Apparel: Prototyping and Fabric Selection
00:07:55 - Importance of In-Person Experiences for New Apparel Brands
00:10:43 - Balancing Comfort and Style in Activewear
00:13:19 - Minimalist Product Inventory and Sales Channels
00:14:29 - Expanding Retail Footprint and Pickleball Growth Across the US
00:16:55 - Embracing the Diverse Pickleball Community: Designing for All Ages
00:19:20 - Designing Apparel for Different Demographics
00:21:48 - Expanding Apparel Lines with New Colors and Designs
00:24:09 - The Rise of Pickleball Influencers and Sponsorships
00:27:42 - Customizing Apparel for Teams and Brands