Join U3 Coffee co-founder Kristi Ross as she sits down with Yannis Apostolopoulos, beverage-industry veteran and CEO of the Specialty Coffee Association. As CEO of the SCA, Yannis leads a team that’s taking a global approach to supporting and promoting specialty coffee through in-depth research into all things coffee, education initiatives that serve coffee entrepreneurs across the value chain, and building a thriving community within specialty coffee, all with one goal: “make coffee better.

Kristi and Yannis dive deep into the SCA’s initiatives to develop innovative tools to improve coffee standards, provide continuing education across the specialty-coffee value chain, and support research into all aspects of specialty coffee—from consumer trends to the science of roasting. Yannis shares how the SCA’s new Coffee Value Assessment System creates a more holistic, objective system that goes beyond taste to capture a “high-resolution picture” of the value of coffee.

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