Finance professionals should only focus on profit, budget, and ROI. That's what most of them think. Undoubtedly, a CFO should be good at everything related to numbers. But the role goes beyond that, and the most successful CFOs are the ones who manifest empathy, can build strong finance teams, and take on strategic business decisions. To learn more about the CFO role in the modern business environment, we invited Zac Makin. Zac is an experienced finance manager with a demonstrated history of working in the tech and sports industries. He is the CFO at eLuma, the premier provider of live, online therapy services and software solutions for K-12 and special education. Before eLuma, Zac was the VP of FP&A at Degreed, Senior Director of Finance at Utah Jazz, and Controller at MasteryConnect, Curve Dental Software, BackOps, and Wavelink. In this episode, we discuss: -The CFO versus VP of FP&A role -Tech-enabled services for mental health -Navigating turbulent times as a finance professional -The role of a modern CFO -How does the CFO role contribute to a company's culture and values? -How can CFOs ensure that they contribute to defining a company's strategy? Presented by Personiv https://insights.personiv.com/cfo-weekly