Matt Young is an entrepreneur, coach, film maker and advocate for youth sport. He has been working with the United States Olympic Commission to develop a new framework for children's sport in North America which led to him making a documentary about the challenges facing young people in sport called 'The Cost of Winning' https://vimeo.com/potentialpictures/costofwinning

In this episode we cover a lot of ground including...

- How he made $97 Million dollars by developing a personal training business that placed the participant experience at the heart of the provision
- The 5 F's of a great youth sport experience
- Why we all need to understand that we are 'all in sales'
- The 6 factors driving drop out of youth sport

It is a fascinating discussion that I hope you enjoy as much as I did.