John is joined by Marcus Collins, a leading expert on cultural contagion and meaning making. Dr. Collins, the best-selling author of "For the Culture" and a Clinical Marketing Professor at the University of Michigan, shares his profound insights on how culture shapes our workplaces and organizations. The conversation delves into the invisible forces that guide human behavior, both in society at large and within companies. Dr. Collins explains the concept of cultural meaning-making and its significant impact on employee engagement. He also discusses how leaders can leverage cultural insights to address workforce challenges and foster a more inclusive environment. Through engaging examples and personal anecdotes, Dr. Collins illustrates the power of empathy and cultural competence in leadership, especially in global organizations. He emphasizes the importance of understanding different perspectives and seeing the world through others' lenses to build stronger, more cohesive teams.  The episode also touches on strategies for building a culture of continuous learning and development, highlighting the crucial role of curiosity in driving innovation and growth within organizations. Listeners will gain valuable insights into reimagining workplace dynamics and creating a culture that attracts and retains top talent. This thought-provoking discussion offers practical advice for leaders looking to harness the power of culture to transform their organizations and navigate the complex landscape of today's workforce.