Fontainebleau Las Vegas Redefines its Brand Identity as it Heads into its 70th Anniversary.

Peter Arnell , Brand Guru and Legendary Designer, known for transforming some of the world's most prestigious brands, and who has created iconic brand marks for Pepsi, DKNY and others, played a pivotal role in redefining the brand identity of the Fontainebleau hotel on the eve of its 70th anniversary. Arnell, in his role as Chief Brand and Design Officer for Fontainebleau Development, was tasked by Chairman and CEO Jeffrey Soffer and President Brett Mufson with redefining Fontainebleau's brand identity.

Working closely with Sherri White at Jamestown and Jeffrey A. Straus at COUNTDOWN ENTERTAINMENT, Arnell and his team created an unprecedented event by developing an animation for the New Year's Eve ball during the midnight countdown in Times Square.

LINKS
- Fontainebleau Development: https://www.fbdev.com/

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