Welcome to the Hey Docs! Podcast with your host Jill Allen. 

Today, I am joined by Dr. Michael Capogna from PracticeAscend. Dr. Capogna is here to discuss the importance of follow-ups in busy practices, how PracticeAscend can make these tasks more manageable, and the role of AI and automation in maintaining a personal touch with patients. We'll also explore the future of AI in orthodontics and how practices can leverage these innovations at different stages of their lifecycle.
 
Let’s get into it!

Summary
 
Michael, an orthodontist, discusses his company Practice Ascend, which helps orthodontic practices with systematic patient follow-up. He explains that the idea for the company came about when they realized they weren't effectively following up with patients who didn't start treatment right away. They initially used a notebook and then a Google spreadsheet but wanted a better, simpler way to automate and streamline the follow-up process. Practice Ascend was born out of this need. Michael highlights the importance of follow-up in increasing conversion rates and providing a better patient experience. He also discusses how Practice Ascend uses AI to automate tasks and improve efficiency for treatment coordinators and front desk staff. The system includes features like drag-and-drop follow-up tiles, automated Google reviews, call connect for Google ads and customizable follow-up reminders. Michael emphasizes the simplicity and user-friendliness of Practice Ascend, making it accessible to all levels of technical ability. Practice Ascend is a software that helps with follow-ups and communication in orthodontic practices. It allows practices to track and categorize patients based on their status and automate drip campaigns to reach out to patients who haven't started treatment or have been unresponsive. The software also integrates with email and provides customizable options for follow-ups. In orthodontics, AI is expected to improve virtual monitoring, automate tasks like generating videos for patient support, and enhance digital workflow. It is important for practices to clean up their statuses and have a clear follow-up process in place before implementing Practice Ascend. 

https://www.practiceascend.io/
 
Takeaways

• Practice Ascend helps orthodontic practices with systematic patient follow-up
• Automating follow-up tasks improves efficiency and increases conversion rates
• AI is used to streamline processes and provide a better patient experience
• Features like drag-and-drop follow-up tiles and call connect for Google ads simplify the follow-up process
• Practice Ascend is user-friendly and accessible to all levels of technical ability Practice Ascend is a software that helps with follow-ups and communication in orthodontic practices.
• The software allows practices to track and categorize patients based on their status and automate drip campaigns.
• AI in orthodontics is expected to improve virtual monitoring and automate tasks like generating videos for patient support.
• It is important for practices to clean up their statuses and have a clear follow-up process in place before implementing Practice Ascend.

Chapters
 
00:00 Introduction and Background
02:22 The Need for a Better Follow-Up System
08:31 The Importance of Follow-Up and Conversion Rates
11:10 Using AI to Automate Tasks and Increase Personal Touch
18:57 Simplicity and User-Friendliness of Practice Ascend
21:37 Follow-Up with Google Ads Patients
24:42 Marketing to Cold Leads and Drip Campaigns
34:20 The Future of Orthodontics: AI and Virtual Monitoring
37:32 Preparing for Success with Practice Ascend 

Connect With Our Advertisers
 
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Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
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Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero