Join Fashion & Lifestyle Expert Jackie Grund & Professional Skier to the Stars Nicole Iroff interview Brian Iroff of Iroff and Son Jewelers, a Georgia Native grew up working in the Family Jewelry business inside Perimeter Mall with his father John Iroff for over 30 years. He started working in the store at 12 years old gift wrapping and changing watch batteries. In 1991 he moved to Santa Monica, California to attend The Gemological Institute of America (.GIA ) and received a degree in Gemology. Brian currently owns Iroff and Son Jewelers, Voted North Fulton's number one jewelry store for 11 years.