Fiona is Director Business Development – Europe, Middle East and Africa and is based at the London office of the Melbourne Convention Bureau.

With over 20 years in the international business events industry, Fiona has held various positions with the global exhibition company Reed Exhibitions the last of which was Global Head of Sales for the IBTM portfolio, managing a sales team spread across 5 continents. Fiona was part of the senior leadership team responsible for the successful launch of 3 tradeshows for the business events industry in China, the US and Dubai.

One of the events in the portfolio that Fiona worked on was AIME – an annual tradeshow for the Asia Pacific business events industry held in Melbourne, Australia. It was during this time that Fiona fell in love with Melbourne as a business events city and when the position of Director Business Development, UK & Europe for the Melbourne Convention Bureau was advertised it seemed a perfect fit!

Fiona has also held the position of President of SITE GB Chapter and was active on the board for several years.