Shop Lovlei Ranch Here

In this episode of the Lovlei Ranch podcast, host Ashley Jackson sits down with Robin Hoffman Haack, the creative force behind Lovlei Ranch, to delve into the rich history and ethos of the western fashion brand. Listeners are given an intimate tour of Lovlei Ranch's inspiring journey from a textile company to a beloved fashion line that champions confidence and self-expression through unique and comfortable clothing.Robin shares the origins of Lovely Ranch, which grew out of a personal necessity to create western wear that paid homage to her lifelong involvement with horse riding and living on a ranch. We learn about the brand's dedication to creating beautiful prints, cultivated from a vast archive owned by Hoffman California Fabrics, which coalesces with the latest trends in western wear. Additionally, Robin illuminates on Lovely Ranch's commitment to empowering individuals through clothing that is not only fashion-forward but also invokes happiness and well-being.

• Lovlei Ranch is more than just a western wear brand; it is a fashion line that promotes self-expression and confidence through clothing.
• The brand's unique position is shaped by Robin's expertise in both the fashion industry, stemming from family-owned Hoffman California Fabrics, and her experience in the equestrian world.
• The company upholds a commitment to quality and authenticity, offering a range that includes activewear, resort wear, and western fashion.
• Lovlei Ranch's designs are recognized for their vibrant prints and comfortable fits for various body types, aiming to make everyone feel good in what they wear.
• The upcoming Dallas market debut showcases Lovlei Ranch's unique and exclusive fashion offerings, set to enthrall buyers with their high-quality fabrics and eye-catching designs.

"I've always been so excited to help women bond together, grow together, conquer their fears and accomplish their dreams. And obviously to feel beautiful and confident inside." - Robin Hoffman Haack

"My grandfather started in 1924, and he started in the woolen business... And so it's always been in my blood." - Robin Hoffman Haack

"People feel overwhelmingly confident and inspired to do their job here at Hoffman... And what sets you apart, though, is your ability to connect with people and to educate them about not only the agricultural and western industry from the standpoint of what they wear as part of their personality, but how to connect with each other." - Ashley Jackson


Shop Lovlei Ranch Here or follow them on your favorite social media platform.

• Facebook: https://www.facebook.com/lovleiranch
• Instagram: https://www.instagram.com/lovleiranch
• YouTube: Hear Robin's Story