In NAB Amplify’s year-end installment of “Evan Shapiro Amplified,” media’s official Unofficial Cartographer dissects pivotal trends set to redefine the Media & Entertainment industry in 2024. Exploring everything from the rapid shift to digital in advertising and evolving measurement challenges to potential big-name mergers and acquisitions, strategic service bundling, and Big Tech’s growing dominance in media, Shapiro offers an in-depth exploration of the key developments shaping the future of M&E.