In this episode of the EUVC podcast, Andreas speaks with Maitham Mohamed, CEO of Material10.

Andreas and Maitham explore the rapid evolution of the gaming industry, discussing innovative business models and unique approaches to monetization that are reshaping consumer engagement worldwide. Maitham shares his journey to founding Material10 in 2022, highlighting his mission to revolutionize mass-market gaming with a free-to-play model that aims to drive sustained player engagement while building a new revenue framework.

At Material10, Maitham leads a lean team of 10 from the company’s headquarters in the United Kingdom, backed by €2.5 million in funding. With a focus on the global mass-market gaming audience, Material10 is positioning itself as a disruptive player in the gaming space, delivering immersive experiences that appeal to a broad demographic and challenging traditional B2C models.

Go to eu.vc to read the core take-aways.

Chapters:

00:17 Meet Maythem: Founder of Material10
00:52 The Revolutionary Business Model
01:06 Sponsor Message
02:14 Deep Work Retreat and First Impressions 
03:55 Maythem's Background and Journey
09:28 The Birth of Material10
13:01 Challenges in Web3 Gaming
23:31 Innovative Monetization Strategies
31:05 The Game Mechanics
33:37 Unveiling Project Fallen 
34:05 Trading Mechanics in the Game
35:20 Economies in Gaming 
37:19 Validating the Game Concept
39:32 Why Develop a Game Instead of a Platform
42:17 User Experience and Development Cycle
46:07 Team and Culture
48:40 Pre-Production Metrics and Marketing
54:17 Competitors and Market Landscape
01:02:32 Future Vision and Final Thoughts