My guest for Episode 97 is Lewis Kemp, CEO at Lightbulb Media.

The theme for the episode is 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

Lewis and I explore the following topics:⁣

✅ Content marketing and its relevance in the modern era
✅ Content creation and its importance for professionals 
✅ The three stages of the conversion funnel
✅ How individuals can apply the conversion funnel to their own careers
✅ How individuals can find their target audience
✅ Developing success criteria around content creation
✅ Keys to cultivating a relationship with a target audience 
✅ Keys to finding your authentic voice when creating content
✅ Fundamentals for individuals getting started with content 
✅ Overcoming nerves and limiting beliefs around content creation

If you are curious about creating content and not sure where to start, you want to listen to this.

My Website: maverickactuary.com