In the previous chapter I presented in general the influence of three economist of Cambridge University, Marshall, Keynes and Hawtrey in the book The Joyless Economics of Scitovsky, and in particular I analized the idea of creative goods in this four authors. I used extensively the paper “At the origin of the notion of “creative goods” in economics: Scitovsky and Hawtrey” of Antonio Bariletti and Eleonora Sanfilippo:, published in April, 2015. in this episode I will answer the question in relation to Maslow and the creative goods. To answer it, let's look again at some concepts exposed in the previous episode