In today’s episode of Hotels 101, host Rob Hays talks hotel design innovation with Kellie Sirna, Founder and Principal of Studio 11 Design.

In this episode, Kellie opens up about her intriguing transition from Kansas City to Dallas and how she discovered her passion for the hospitality industry during a recession. With Studio 11 Design, she has tackled unique challenges in the business, particularly those exacerbated by the COVID-19 crisis.

Kellie also dives deep into the latest design trends that captivate hotel guests. She discusses the science of layout design that leads guests on an anticipatory journey through the hotel. Citing her award-winning work, like the Thompson Buckhead Hotel, she demonstrates how these principles come alive in real spaces.


Join us in this insightful episode as we delve into the world of hotel design with Kellie Sirna.