This episode defends that organizations who embrace innovation, creativity and change in the right manner and with the right intention are more productive, more competitive, stand the test of time and are more profitable than those who do it with the wrong approach or choose to remain traditional in their approach to doing business.

Secondly, several innovation theories written by scholars will
support that open innovation is the most profitable way to innovate
as it supports creativity and can help bring the desired change.
The fact cannot be denied that no business management or business
venture, no matter how successful and big, can continue to hold a
place of leadership unless it recognizes that modern business operates in a world of continuous change which creates new problems, risk and opportunities and for which they have to
mobilize the enterprise’s resources before changes make their impact felt.