Returning to record together in their 8th episode of this series, Cate and Stacey delve into this particular human behaviour and explore the potential cost of falling prey to social proof.

What is “social proof” in the world of property buying and why do buyers need to be prepared for this unexpected element?  Stacey and Cate discuss how the wrong response to this phenomenon can lead to real property buying regrets. Understanding social proof and its role in our pre-purchase analysis can protect and position a buyer for success and confidence no matter what the “market” around them is doing.