Episode 32 - Guerrillapreneur Mastermind Interview with Michael Campbell, President & CEO of Black on Purpose TV (BOPTV)

6 ago 2018 · 42 min. 46 sec.
Episode 32 - Guerrillapreneur Mastermind Interview with Michael Campbell, President & CEO of Black on Purpose TV (BOPTV)
Descrizione

Episode 32 is a Mastermind Interview show. In this episode, I interview Michael Campbell, the founder, president and CEO of the Atlanta-based Black on Purpose TV (BOPTV), the largest Black...

mostra di più
Episode 32 is a Mastermind Interview show. In this episode, I interview Michael Campbell, the founder, president and CEO of the Atlanta-based Black on Purpose TV (BOPTV), the largest Black owned Streaming Television Network in the world with approximately 1.5M daily viewers worldwide. BOPTV has over 8,000 pieces of content across 24 channels Mr. Campbell is also a voting member of the recording academy (The Grammy's) and the CEO of a record label with a state of the art recording studio.

In the interview, Mr. Campbell and I discuss his motivations for launching a network dedicated to providing all Black content for people of color around the globe. Mr. Campbell makes the case for digital network sighting a recent Nielson study that shows that Black Millennials and Black women consume more digital content than any other ethnic group. Moreover, Black Millennials and Black Women purchase goods and services they see on TV at a higher rate than any other ethnic group. Campbell believes that an all Black network can tap into these trends and bring superior value to black entrepreneurs who want to target an audience made up of primarily people of color. Mr. Campbell has built BOPTV as a platform to give small providers an opportunity to monetize their content. In Mr. Campbell's words," [Small content providers] can wait to get a seat at the table in Hollywood or we can build our table."

BOPTV is the ultimate #sharingeconomy business. BOPTV is leveraging the digital backbones of Roku, AppleTV, Amazon FireTV, XBOX, GoogleTV and SamsungTV to reach the growing number of Black Millennials who have cut the cord and are accessing content through digital platforms. If you enjoyed #BlackPanther you will love this episode.


Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode. Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com. We conduct a monthly Sweepstakes using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book.

You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Watch the video broadcasts of our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

Follow the Host: Mark Peterson Host Social Media: @guerillapreneur (Twitter, Instagram, Facebook and Periscope).

Follow the Guest: Michael Campbell, President &CEO of BOPTV, www.boptv.com, Twitter: @boptvnetwork and @boptv, Instagram: @Boptv2018. Facebook: Black on Purpose Television Network and BOPTV.

Support the Sponsor: Ceyero Consulting. www.ceyero.com. Twitter @ceyeroconsltg
mostra meno
Informazioni
Autore mark anthony peterson
Organizzazione Ceyero LLC
Sito -
Tag

Sembra che non tu non abbia alcun episodio attivo

Sfoglia il catalogo di Spreaker per scoprire nuovi contenuti

Corrente

Copertina del podcast

Sembra che non ci sia nessun episodio nella tua coda

Sfoglia il catalogo di Spreaker per scoprire nuovi contenuti

Successivo

Copertina dell'episodio Copertina dell'episodio

Che silenzio che c’è...

È tempo di scoprire nuovi episodi!

Scopri
La tua Libreria
Cerca