LMS learning analytics can offer many opportunities for colleges and universities to improve student outcomes and institutional efficiency, but what are some of the particular choices and challenges team leaders face when using generated data to improve their institution? There's a lot to learn from those who are already in the field. Join Mark Felix, the Director of Institutional Support at the University of Arizona and Matt Dunleavy, the Executive Director of the Vinod Chachra IMPACT Lab at Virginia’s Radford University, as we discuss their takeaways from optimizing LMS analytics, from how to encourage faculty buy-in to best practices in ensuring data usage is a sustainable part of institutional self-improvement.