Host Brian Ankney welcomes Stuart Hammerschmidt from Shore Corporation. They discuss the intricacies of super concentrates in carwash products. Hammerschmidt differentiates between products marketed as super concentrates and those that genuinely are, using examples to explain how water content in products can misleadingly inflate their perceived quantity and effectiveness. The conversation then shifts toward practical advice for carwash owners on identifying true super concentrates and ensuring they get value for their money. Hammerschmidt highlights the importance of understanding product contents, as demonstrated through the use of a refractometer — a simple, affordable tool that measures the concentration of non-water parts in liquids. Lastly, they tackle other carwash products and practices, including the use of dyes, fragrances, foaming waxes and foam curtains. The dialogue concludes with a rapid-fire round touching on various aspects of car washing, such as prep guns, pH levels, wheel cleaning, spot-free rinses, and blower systems, underscoring the complexity and nuances of maintaining a carwash business.