Episode 173: Let’s Make This Interesting
27 apr 2021 ·
14 min. 58 sec.
![Episode 173: Let’s Make This Interesting](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/5a0e321a7094ea05e1dc0aa7854ddced.jpg)
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Descrizione
The currency of marketing has always been how interesting a particular product, service or company could be. Today it’s imperative because I don’t know if you’ve noticed, but human attention...
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The currency of marketing has always been how interesting a particular product, service or company could be. Today it’s imperative because I don’t know if you’ve noticed, but human attention spans are shrinking like George Costanza coming out of the cold water in that classic episode of Seinfeld. In fact, a new study by Microsoft says that humans now has less of an attention span than a common goldfish. The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds. Fear not, I have some tips for you on how to be VERY interesting to your target audiences. Join me for another Oscar-nominated episode of May the Best Brand Win on Entertalk.
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Informazioni
Autore | EnterTalk |
Sito | - |
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