Charter and private school marketing specialist Chuck Bankoff shares his thoughts on digital marketing.

Here is a brief excerpt: how did you get into digital marketing in the first place?

“Over 20 years ago just when NAFTA became a thing and I was just high enough on the corporate totem pole to realize that since I was in special projects that I was in the process of outsourcing my own job. Everyone else I knew was just waiting for that inevitability to happen. I started looking into different options and at that time there was this thing called the internet. And at that time it was the very early days.

The Internet was just kind of getting started as a matter fact. I remember making fun of the name like Google. I wanted something that looked like it had a future and not something that was just kind of on the downward slope. It appeared to have so much potential so I started off as a website development company back when websites were a unique skill-set and it grew from there. I mean, I would basically say that I've been rather lucky. I just made a good choice for luck. Well, right play for the right time.”

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