EP 91: Building a Successful DTC Brand with BeardBrand’s Eric Bandholz In Episode 91 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss brands pulling their advertising on Facebook behind the “Stop Hate for Profit” campaign. They believe that some, if not most of these brands are trying to use this opportunity to cut ad spend while hiding behind a noble cause.    Next, Tyler introduces Eric Bandholz, the Founder of BeardBrand. BeardBrand is an American men’s grooming company in Austin, Texas. Eric talks about starting BeardBrand and their unique mission statement (To Make Men Awesome) that factors into their marketing strategies. Eric also dishes on growing a DTC brand from scratch and some of his strategies, including influencer marketing and customer acquisition through direct engagement.    Tyler and Eric go on to talk about the issue of privacy from companies using data from social channels. Ultimately, Eric advises listeners to step up as leaders and take risks.    Join Tyler, Jon, and Eric for more information on customer attributions and marketing.    Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!   Timestamps   00:00 - Intro 01:12 - What’s in the News | Facebook Boycott  13:36 - Featured Guest | Eric Bandholz 13:48 - The Idea of BeardBrand  16:39 - BeardBrand's Mission 18:14 - Customer Acquisition Strategies 20:36 - Attribution Challenges 22:35 - Influencer Marketing  25:55 - Data Tracking 30:20 - Amazon 35:45 - BeardBrand’s Quiz and Tips for Listeners on Best Practices 38:47 - Lessons Learned 41:00 - Facebook Boycott  45:15 - Eric’s Key Takeaway  47:25 - Outro   Featured Guests | Eric Bandholz Twitter Beardbrand What's In the News  Facebook Boycott Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes