EP 73: Regional Marketing Success with Jerome’s Furniture In Episode 73, Tyler and Jon discuss outdoor advertising's surpassing of print ads in marketing spend over the past year. Tyler shares that marketing leaders tend to invest in out of home advertising alongside digital media as part of larger-scale branding campaigns. Of course, measuring the true impact of out of home advertising remains a challenge for marketing leaders everywhere. Next, Tyler welcomes Jim Navarra, the Executive Vice President of Marketing at Jerome’s Furniture, onto the podcast. Jim shares some of the key factors in Jerome's success in dominating the retail furniture across Southern California. He also addresses Jerome’s marketing processes when expanding into new markets. Jim also dishes on how his team evaluates new partnership opportunities.  Tyler and Jon's Words of Twisdom feature a quote by Matthew Kovach (@MKovach) this week. Join Tyler, Jon, and Jim for more insight on how to improve your marketing strategies and establishing customer loyalty. Looking for help with your marketing strategy? Be sure to head over to FidelitasDevelopment.com and drop us a line! Timestamps 00:00 - Intro 01:00 – What’s in the News | Billboard Ad Sales Surpass Print Ads  05:05 – Featured Guest Jim Navarra 06:48 – Jerome's Keys to Becoming the Market Leader in Retail Furniture 08:27 – Evaluating Sponsorship Opportunities 13:18 – Building Customer Loyalty 15:56 – Jerome’s Furniture's Most Effective Marketing Channels 17:25 – Incorporating Addressable Television 18:32 – Evolving Marketing Strategies for Jerome’s Furniture 20:37 – ROI Measurement 23:45 – Jim's Biggest Marketing Challenge  25:41 – Assessing Appropriate Marketing Channels 28:55 – Email Marketing Opportunities  31:08 – Continued Market Expansion 31:53 – Assessing New Location Opportunities from a Marketing Perspective  34:07 – The Dream Shop Customer Experience 37:16 - Jim's Key Takeaway 39:18 - Words of Twisdom  41:50 - Outro Featured Guest | Jim Navarra LinkedIn Jerome's Furniture What's In the News  Outdoor Advertising market Poised to Eclipse Newspapers Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes