EP 67: Swinging for Marketing Success with Callaway’s David Neville In Episode 67, Tyler and Jon discuss Google’s expansion of shopping ads into YouTube. This is a great way for marketers to take advantage of product listing ads in an expanded format, with an opportunity to test YouTube placements for Black Friday and Cyber Monday. Then, Tyler welcomes Dave Neville, Callaway's Senior Director of Brand Management, into the studio. Dave gives us a look inside Callaway Golf's marketing operations. He goes on to discuss Callway’s procedures for leveraging its sponsored athletes, cultivating a culture of engagement among the younger generations, and growing the game of golf. Dave also touches on the success of The Links at Petco Park and leveraging podcasts to create a community around your brand. Finally, Dave shares his biggest takeaway for marketing leaders.  Tyler and Jon then go on to everyone’s new favorite segment: Words of Twisdom! Every week they will highlight one lucky twitter user and their wise tweet. This week’s wise user is actually a former guest, @PatrickLencioni!  Join Tyler, Jon, and Dave for more insight on how to improve your marketing strategy and grow your brand! By the way- have you left us a review yet? If not, we'd be honored if you did! Timestamps 0:00 Intro 1:05 What’s in the News | Google Expands Shopping Ads  3:15 Featured Guest | Dave Neville 4:21 Callaway’s Product Launch Strategy 5:29 Leveraging Professional Partnerships with Athletes 6:41 Consistency with New Product Releases 8:12 How to Cultivate Engagement with a Younger Audience 10:21 Finding the Right Partner for Joint Marketing Efforts  12:21 Growing the Game of Golf 17:16 The Links at Petco Park 20:16 How to Measure ROI on Marketing Campaigns 21:43 Callaway's Partnership with Topgolf 24:21 Callaway’s Engagement Model 27:42 Taking Advantage Of Podcasts 30:41 Callaway’s Commitment Towards Innovation 32:15 Biggest Marketing Challenge for Callaway 34:00 What’s on the Horizon for Callaway 37:30 Key Takeaway 39:44 Words Of Twisdom  41:15 Outro Featured Guest | David Neville LinkedIn Callaway Golf What's In the News  Google Shopping Ads| YouTube Inventory Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes