EP 65: How Marketing Tips with Seirus Innovation's Danica Carey In Episode 65, Tyler and Jon discuss Google's new Ads feature, which allows you to see important shopping cart metrics from your shopping campaigns. You will be able to see what your margins with cost of goods sold and other key metrics built right into your dashboard. Then, Tyler welcomes Seirus' Director of Marketing Operations, Danica Carey, into the studio. Danica shares how Seirus started out of a garage in San Diego and grew into a prominent winter clothing brand. She goes on to discuss Seirus' procedures to measure social campaigns and how they are able to constantly bring new products into the market successfully. Danica also touches on Seirus’ email segmentation strategy, tips for amazing content creation, and how to improve your marketing strategy. Finally, Danica shares her biggest takeaway for marketers looking to grow. Tyler and Jon also debut their a new segment on the podcast: Words of Twisdom! Every week they will highlight a particular wise tweet (Shoutout to @CaseyA for the first tweet to be featured!). Join Tyler, Jon, and Danica for more insight on how to improve your marketing strategy and grow your brand. Timestamps 0:00 Intro 1:04 What’s in the News | Google Ad Campaign Metrics 4:47 Featured Guest | Danica Carey 6:30 What is Seirus? 8:41 Most Important Marketing Channels 10:14 How To Track Your ROI On Social Campaigns 11:40 Planning Marketing Content for Seasonal Brands 14:27 Bringing New Products to the Market 16:58 Targeting Your Message For Different Sets of Customers 20:26 Seirus’ Email Segmentation Strategy 22:45 Tips For Great Content Creation 24:20 How To Improve Your Marketing Strategy 29:16 Key Takeaway 30:35 New Feature! | Words of Twisdom 32:50 Outro Featured Guest | Danica Carey LinkedIn Seirus Innovation What's In the News  Google Shopping Ads | New Cart Metrics Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes