EP 60: Affiliate Marketing and More with Kiss My Keto’s Kate Geller In Episode 60, Tyler and Jon discuss how Target's new loyalty program, Circle, and why this is an excellent example of a big corporation investing in data to improve the customer experience (and their bottom line). Then, Tyler welcomes Kate Geller, the Director of Affiliate Marketing At Kiss My Keto. Kate has 7 years of experience in digital content strategy and marketing. She also has a passion for curating excellent content. Kate explains why affiliate marketing is an effective marketing strategy and is an important tool for marketers. She goes on to share her strategy for becoming an excellent affiliate marketer, her favorite affiliate platforms, and how to distinguish between good and bad affiliates. After dishing on all things affiliate marketing, Kate shares her biggest takeaway for successful affiliate marketing strategies. Join Tyler, Jon, and Kate for more insight on how to use affiliate marketing effectively for your business By the way- have you left us a review yet? If not, we'd be honored if you did! Timestamps 0:00 - Intro 1:18 - What’s in the News | Target Circle Club 7:14 - Featured Guest | Kate Geller 7:33 - What is Kiss My Keto? 9:25 - Best Marketing Channels 12:33 - How to be a Great Affiliate Marketer 13:30 - Best Affiliate Platforms 15:51 - How to Differentiate Between Real and Fake Influencers 17:34 - Automation Tools 22:49 - Key Takeaway 24:10 - Outro Featured Guest | Kate Geller LinkedIn Instagram What's In the News  Target's New Loyalty Program Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes