EP 59: Email and Content Marketing Tips for Marketing Leaders with Jill Fanslau In Episode 59, Tyler and Jon discuss how shady companies are exploiting Amazon's product reviews to produce fraudulent reviews and the implications this has for consumer trust on the e-commerce behemoth. Then, Tyler welcomes Jill Fanslau, the Content Marketing Manager for Aweber. Jill's career has been filled with marketing and journalism experience for top national brands. With over a decade's worth of experience, she's written and edited articles for National Geographic, Men's Health, Women's Health, and The Huffington Post.  Jill explains why email marketing is still effective and is arguably the best way to interact with your customers. She goes on to share in great detail her 5-email strategy, the most important marketing KPI's to look out for, and debunks email marketing's biggest myths.  After providing an incredible amount of value throughout the interview, Jill shares her biggest takeaway for successful marketing strategies.  Join Tyler, Jon, and Jill for more insight on how to build a brand and a loyal following through email and content marketing.  By the way- have you left us a review yet? If not, we'd be honored if you did!  Timestamps 0:00 - Intro 0:53 - What’s in the News | Amazon Review Fraud  9:00 - Featured Guest | Jill Fanslau 11:15 - Creating content at National Geographic  12:55 - How to create effective content 15:00 - Repurposing Content  16:40 - What is Aweber? 18:56 - Why is Email Marketing Still Effective? 22:05 - 3 Things Every Marketer Needs to Know 29:34 - 5 Email Strategy 37:30 - Copy writing tips 41:11 - Biggest Marketing Myths  44:21 - Marketing KPIs  51:24 - Keys to Success 54:16 - Key Takeaway 55:12 - Outro Featured Guest | Jill Fanslau LinkedIn Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes