Summary:

What important aspect of your startup has an outsize impact on your fundraising outcomes?

Why is it so hard to change vc investment patterns in women-founded startups?

What do founders often miss about the investor side of startup funding?

In this episode, Julie Castro Abrams, managing partner at How Women Invest, started an ambitious project that addressed the triple whammy of low corporate board representation, lopsided investor participation, and of course, abysmal VC funding to women founders.

Listen to her sharp insights on:

• Why product focused startups find it harder to get funded than software or tech startups
• What happens when women start making the investment decisions
• What critical aspects women founders must nail prior to fundraising

and much more.

Episode Highlights

1. How entrepreneurship activates personal power for women
2. Challenges of pitching women-focused startups to male investors
3. Why legal mandates are critical to advancing women's economic enablement
4. The myth that holds investors back from investing in women-founded startups
5. The hidden risk women founders face when raising capital
6. The hidden economic power women already have, and how they can use it to drive change
7. What founders must master about the VC funding model
8. What makes startups attractive to investors
9. What makes you a fundable founder, according to VC's
10. What funders want founders to know about exits
11. What founders should look for in their VC firm