Ep 4: Preeti Vyas: Amar Chitra Katha is a brand for today

Swishing Mindsets with Anuradha Varma

Ep 4: Preeti Vyas: Amar Chitra Katha is a brand for today

16 set 2023 · 46 min. 46 sec.

Capitoli

01 · A dream job

55 sec.

02 · Building connections with Amar Chitra Katha

2 min. 30 sec.

03 · The currency is time for parents & kids

5 min. 19 sec.

04 · Being 'woke' and evolving at ACK

8 min. 34 sec.

05 · The neuroscience behind comics as a medium

12 min. 48 sec.

06 · Dropping 'Shikari' from Shikari Shambhu

15 min. 49 sec.

07 · Getting kids to read comics

17 min. 23 sec.

08 · Visiting Comic Con, San Diego, with ACK

22 min. 25 sec.

09 · Retaining values and shifting mindsets at ACK

26 min. 24 sec.

10 · Illustrators at ACK

30 min. 20 sec.

11 · Putting together an ACK comic

32 min. 25 sec.

12 · The Tinkle Mega Collection

35 min. 17 sec.

13 · Uncle Pai's birth anniversary: ACK Junior Tot Box

36 min. 15 sec.

14 · Picture books are difficult to market

38 min. 13 sec.

15 · Diehard fans & collectors of ACK

41 min. 15 sec.

16 · Collaborations

43 min. 25 sec.

17 · Asking 'What would Uncle Pai do?'

45 min. 32 sec.

Descrizione

https://www.instagram.com/preeti.vyas/, CEO & President at https://www.instagram.com/amarchitrakatha/, tells Anuradha how “Brand Amar Chitra Katha is not just the collection you have under your bed or in your library, there is whole...

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Preeti Vyas, CEO & President at Amar Chitra Katha, tells Anuradha how “Brand Amar Chitra Katha is not just the collection you have under your bed or in your library, there is whole new content.” She also talks about encouraging kids to read, launching a new collection for early readers on Uncle Pai’s birthday, keeping alive ACK’s legacy as the keeper of heritage and lots more! Follow and share to stay updated and grow the conversation!

Chapters:
0:55 A dream job
2:30 Building new connections with Amar Chitra Katha
5:19 The currency is time for parents & kids12:48 The neuroscience behind comics as a medium
15:49 Dropping 'Shikari' from Shikari Shambhu
17:24 Getting kids to read comics
22:25 Visiting Comic Con, San Diego, with ACK
26:24 Retaining values and shifting mindsets at ACK
30:20 Illustrators at ACK
32:25 Putting together an ACK comic
35: 17 The Tinkle Mega Collection
36:15 Uncle Pai's birth anniversary: ACK Junior Tot Box
38:13 Picture books are difficult to market
41:15 Diehard fans & collectors of ACK
43:25 Collaborations
45:32 Asking 'What would Uncle Pai do?'

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Email: swishingmindsets@gmail.com

Edited & mixed by New Wave Films

Disclaimer: The views and opinions expressed are personal. Listener discretion is advised.

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