How do you find a big market opportunity in a deeply technical, even boring field like chemistry?

How do you overcome years of training as a scientist and learn entirely new and uncomfortable skills as a founder?
And when you know you're new, how do you develop the insight to know which "expert" advice to take and which to leave alone?

In this episode, scientist and founder Lieza Marie Danan talks about her long journey in the field of mass spectrometry, how she learned to identify a growing market need from large pharma companies, how she patiently honed her skills and built an enviable network of other scientists, how she transitioned into a founder mastering pitching, financial skills and much more

Episode Highlights:

1. What mass sprectrometry has to do with your Vitamin D levels, or why hard science startups matter
2. How to build an advanced product platform one module at a time
3. The difference between a tech startup and a tech enabled startup and why that matters for your startup
4. How to overcome the pitfalls of building a startup as a technical founder
5. How to find the right business model for your startup when it flies against Silicon Valley wisdom
6. How to find and nail the make-or-break factors in designing your deep-science product
7. How to slim down your funding needs so your startup has the best shot at success
8. The go-to-market advantages of starting as a deep-science founder, and how to maximize that advantage
9. How to build a powerful personal brand in a "dry" technical field and why you should
10. A founder's guide to finding and pitching the right investors for your startup
11. The big change for fundraising post SVB and how founders should prepare
12. How to survive the bruising fundraising process with your confidence intact
13. Why resilience matters, and how to build it no matter what you get handed in your life