Our guest for this episode is Vladimira Briestenska, the co-founder of Neem, a financial wellness business out of Pakistan, enabling underserved communities across emerging markets. With a global perspective and a strong commitment to social impact, she conceives entrepreneurship as a force for good, committed to create positive impact in the society.​

She went on this journey when realised that once people are actually empowered financially, it can have a massive impact on other areas of their lives. For instance, when women become financially independent, they become ability to take care of their education, or the education of their children, or able to start their own businesses or leave abusive relationships because they are financially independent.​

What lead her to the tech sector was intuition and curiosity. The relationship to risk of entrepreneurs to risk of entrepreneurs was refreshing. She saw entrepreneurs, and the people in the tech sector, driving and creating change. It was very exciting and liberating, compared to what she had seen before in the policy world, or in the world of NGOs, where she felt there was so much of dependency on grant funding.

​She hopes that she can impact a few individuals in her life on their own journeys as change agents and help them to break, maybe the stereotypes or the boxes that have been created for them by the environment, by their upbringing, or by themselves, and that are limiting them to show up in their lives fully alive and do things that they feel are unrealistic.

Therlt | Episode 26