If you build it they will come is a popular myth in the startup ecosystem.

Our guest, Cindy Fossouo, Founder & CEO of Information Systems Builder, loves solving the problem facing many tech founders: how to market their products and services to their ideal customers.

Her San Francisco-based firm is a branding and marketing company providing services for tech startups seeking to differentiate their product and stand out in a crowded and noisy world.

From competitor research to building a sales funnel, Information Systems Builder gives the tech founder and their team the framework they need to reach their target market and revenue projections.

Cindy is also a deal partner at a venture capital firm where she helps connect startups with capital.

Through the success of Information Systems Builder, Cindy’s goal is to help other startups succeed in every way possible.

To learn more about Information Systems Builder, please visit: https://www.informationsystemsbuilder.com.

Connect with Cindy on LinkedIn here: https://www.linkedin.com/in/cindy-fossouo-a2b9791b8/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
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