Don Hawk is the CEO of SRX, and he’s educating us on the business side of racing. We start by debriefing on the second season of SRX and Hawk’s first with the group; the decision to leave Speedway Motorsports and SRX not being on the radar but quickly developing; how SRX is a new challenge in business; what Hawk wanted to do coming into SRX compared to how the season played out; having a long term vision for SRX and having the resources to do so; SRX’s relationship with NASCAR and other series; the 1 million viewers being the mark; Hawk’s background including the Earnhardt’s, Speedway Motorsports, NASCAR, and Kulwicki; building trust to be successful in business; having a relationship with drivers being an advantage on the business side; if there is concern the shine will wear off SRX; if there is anything else to be added to his plate.

Music created by Tony Monge.

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