How do you create a viable business by scratching your own itch? Can you really build a tech business as a nontechnical founder? And in a world made noisy with “disruptive unicorns” how do you buck the trend and manage your business for profitability and longevity rather than explosive short-term growth?

In this episode, repeat founder and tech entrepreneur Melissa Kwan talks about how she capitalized on her long-standing frustration to start e-webinar, how she orchestrated its development with smart resourcing and an eye on revenue and cash flow from day one, and how she used her authentic definition of success to shape every aspect of her business.

Episode Highlights:
- How to find great startup ideas right where you are
- How to validate your market opportunity without spending a fortune
- How to startup your company without a huge bank balance
- How to prepare yourself for the early years of your startup
- The real secret to finding your earliest customers
- How to avoid the danger of scope creep and feature bloat in your product 
- The surprising traps that can trip up your product - and how to fix and find them before they cause damage
- The fail-proof way to become great at selling
- How to price your product to suit your business vision and align with the market
- How to find financing that's a good fit for your business model
- How to find and manage the right technical talent at the right price
- How to ensure that your funding is a right fit for your business AND your personality
- The risks and rewards of a revenue and profit-led startup