Being viewed as a “minority” can be exhausting and frustrating, especially when you’re up against a trifecta of bias.

Our guest, the Fierce Female Founder Kerry Schrader, was not going to let the triple plied bounty of bias stop her from reaching her dreams as a successful founder.

In 2015 Kerry teamed up with her daughter, Ashlee Ammons, and they founded Mixtroz, a tech startup that helps meeting attendees easily mix, meet and mingle with one another; all while helping the event organizer learn more about attendees based on their in-app responses to customized questions.

This dynamic Mother/Daughter team went on to close a $1 million round of funding, making them the 37th and 38th Black Female Founders to ever close a $1M+ round of funding.

A breast cancer survivor and a proud member of Delta Sigma Theta Sorority, Kerry has more than 25 years’ experience positively impacting the human assets of large companies, including Ford, Alcoa, and Sears Holdings Corporation.

To learn more about Mixtroz, please visit: https://www.mixtroz.com/

Watch this fun video to learn how Mixtroz works: https://youtu.be/XE8xseZYN-E

Connect with Kerry and Mixtroz via these social channels:
Twitter: https://twitter.com/mixtroz and https://twitter.com/themillplus
Instagram: https://www.instagram.com/mixtroz/
LinkedIn: https://www.linkedin.com/company/mixtroz/ and https://www.linkedin.com/in/kerryschrader/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
http://andelyons.com

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STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

00:00 - Andelicious Announcements
06:50 - Meet Fierce Female Founder Kerry Schrader
09:00 - Mixtroz launch story - Human First, Technology Second
13:00 - how Mixtroz found the ideal product development team
21:00 - Mixtroz website tour
32:00 - Kerry was shocked at the high-level of discrimination she faced when she raised her first round of capital
35:00 - being scrappy can only work for so long - you need money, not more mentorship
48:00 - how Mixtroz pivoted to virtual engagement during the pandemic
50:45 - Kerry learns she has breast cancer right after they raised a family and friends round