On this Episode of Authentic Talks 2.0 we are talking about Success as an Entrepreneur with Author of Sink or Swimwear, Jennifer Berk Weisman. Jennifer if the CEO of Just Bones Boardwear since 2011.

We talk about the journey that lead her to create a swim line and how "NO" was not the final answer.

She talks about protecting her intellectual property and the process of getting a patent and shares how quickly she was in tradeshows.

She shares her advice and why you should go for it if you are considering starting a business.

Jennifer Berk Weisman is the owner of Just Bones Boardwear, a swim apparel company featuring her patented adjustable waist design. She never set out to build
a fashion empire, but Jennifer realized there was a void in the market for boys boardshorts during a frustrating shopping excursion. A creative problem-solver,
she designed innovative boardshorts that offered the “perfect fit” for boys in-between sizes who didn’t fit traditional fixed-waist boardshorts. Soon after, the brand expanded to include swimwear for toddlers, men, and women.

A standout in the swimwear industry, Just Bones Boardwear’s technology won Jennifer two patents and TasteTV’s Best Swimwear of 2016 Award for special functionality. Just Bones Boardwear has been featured in ELLE, InStyle, Vogue, and Fashion Week Online, as well as other major press. Jennifer’s boardshorts were worn throughout Ghost Shark, an original Syfy movie which premiered in 2013 during hark Week.
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Jennifer lives in Arizona with her husband, sons, and dogs. She enjoys
the outdoors, yoga, photography, volunteer work, and gourmet cooking.
Learn more at www.jenniferberkweisman.com

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Website: jenniferberkweisman.com
Facebook: Justbonesboardwear
Instagram: @justbonessbw
Linked in: Jennifer Weisman

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Domestic Violence Awareness Month:
https://www.ncadv.org/2021DVAM

Breast Cancer Awareness Month:
https://www.nationalbreastcancer.org/breast-cancer-awareness-month

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