When you write, publish and sell a book, you become not just an author, you become an Authorpreneur!

Like an entrepreneur, an author is selling a product, marketing themselves as a very specific brand, they’re data driven, constantly strategizing and becoming risk tolerant.

Our multi-talented guest, Lisa Caprelli, is a speaker, songwriter, producer and a best-selling author.

In 2018, after decades in marketing, branding, podcasting and publishing, Lisa decided to create a children’s brand.

Beginning with a 7-book series called Unicorn Jazz ™, Lisa went on to produce and direct “Unicorn Jazz Presents The Thing I Do,” a kids show on Amazon TV created at the onset of the pandemic to share happiness for children and educators.

Described as a modern day "Sesame Street meets Mickey Mouse Club,'' kids can send to the show their own video content, music, talent and more!

Lisa dives deep into authorpreneurship - publishing, product development + distribution, tactics for launching an Amazon TV Show and more!

00:00 - welcome and meet Lisa Caprelli!
06:00 - Lisa's origin story
10:30 - it's never too late to dream a new dream
11:25 - are you a sesquipedalian?
13:00 - Unicorn Jazz books
22:00 - the business side of authorpreneurship
35:10 - the Thing I Do video - Amazon TV show
38:10 - how to launch an Amazon TV show
45:35 - Happiness is to give your life away. Helping Others = Stitch That On A Pillow!
58:45 - you always win when you launch a business

Learn more about Unicorn Jazz here: http://unicornjazz.com/

Book a Virtual Author Visit here: https://unicornjazz.com/author-visits/

Explore and purchase Unicorn Jazz books here: http://amazon.com/author/lisacaprelli

Connect with Lisa and Unicorn Jazz on social here:

LinkedIn: https://www.linkedin.com/in/lisacapre...
Twitter: https://twitter.com/LisaCaprelli
YouTube: https://www.youtube.com/c/UnicornJazz
Instagram: http://www.instagram.com/unicornjazzb...
Facebook: https://www.facebook.com/unicornjazzb...

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com


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