Gerry O'Brion, marketing expert from Coors Light, P&G, Red Robin, and more, shares his framework for helping businesses stand out in crowded markets.

KEY TOPICS
Recognizing the needs of your ideal market and exceeding them.
Turning brand promises into brand proof.
Putting your business best-kept-secrets in places where consumers gain awareness.
The power of specificity in your marketing strategy.
Running a competitor analysis for your business.

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Check out the 10-minute highlight episode, Ep.118 HIGHLIGHT I Using Coors Light's marketing strategy for massive business growth. Download it directly using this link.

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CONNECT WITH GERRY O’BRION
Gerry’s Website: www.whatbigbrandsknow.com
Gerry’s Book: www.theybuyyourbecause.com
Gerry’s LinkedIn
Instagram: @gerryobrion

After earning his MBA from the University of Michigan, Gerry began his career working in marketing with Procter & Gamble on brands such as Crisco, Tide, Mr. Clean, and Spic & Span. Next, he was the Brand Manager for Coors Light, a $2 billion business. There, he helped launch innovations that grew the brand by $250 million. He was then VP of Marketing for the $1.5 billion Quiznos restaurant chain. Gerry was most recently VP of Marketing for Red Robin Gourmet Burgers, a $1 billion brand. He's now a marketing keynote speaker and author with an emphasis on his Power of Because framework, the missing link to closing sales in crowded, competitive markets. He built his career growing big brands and distills that experience into creating strategies that are actionable for small businesses all the way to billion-dollar brands.