EP 104: Igniting Your Marketing Strategy with Duraflame's Daniel Moznett In episode 104 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss their marketing predictions for 2021. The pandemic has inevitably dominated 2020, shaping eCommerce and changing consumer behaviors. Tyler and Jon go on to explain how user experience, personalization, and companies focused on selling health and happiness will continue to grow in importance and succeed in the following year.  Drink in hand, preferably Proper Irish Whiskey or Templeton Rye, Tyler invites guest Daniel Moznett, the Director of Marketing at Duraflame, for a virtual happy hour to discuss marketing strategies. Focused on bringing people together, the company has seen sales triple despite their challenges of having to adapt to an eCommerce strategy in a retail-oriented industry. By honing in on their core customer personas, they adjusted their marketing efforts to focus mainly on customer enablement, how to retain that customer through trust and authenticity, and by building relationships with their customer acquisition channels. Through all these efforts, Duraflame has managed to stay at the top of the mind regardless of the season. The knowledge-filled and humorous happy hour comes to an end with Tyler and Daniel discussing budget cycles, San Diego State University, and whiskey-inspired dad jokes.  Calling all listeners with connections in any drink industry, send us an email at info@fidelitasdevelopment.com with any sponsorship proposals! 🥃 + 🦁 = 😎  Timestamps 00:00- Intro 01:11- Marketing Predictions for 2021 12:31- (Happy Hour With) Featured Guest: Daniel Moznett 14:20 - Duraflame Firelogs' Marketing Strategy  17:29 - Listening to Millennials, Honing in on Your Core Customers' Personas 19:23- Most Important Customer Acquisition Channel  21:50- Measuring Success Of Marketing Campaigns With Retail Partners 23:04 - What Role Does Retention Marketing Play In A Retail-Oriented Strategy?  25:22- Getting a Product Onto Retail Shelves 30:02- How To Stay Top Of Mind With Consumers Regardless of Season 36:07 - Duraflame’s Biggest Challenges  39:07- Budget Cycles 40:38 -Outro Featured Guests | Daniel Moznett LinkedIn What's In the News  Marketing Predictions For 2021  Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes