The firstborn episode of my podcast is a story about my research titled 'Relationship between Ethical Evaluation and Ethical Climate in Decision Making among Public Relations Practitioners in Kota Kinabalu, Sabah using Excellence Theory'.

My question is what happens in PR practitioners’ personal ethics and the organizational ethics when they make their decisions for the organization?

If we can explain how practitioners evaluate ethically challenging situations and how the situations are handled in an organization to make a decision, then we can strategically alter the evaluation criteria or improve the collective ethics to minimize the conflicts in decisions, eventually minimize the risk of unethical elements in organizational messages. I began by asking practitioners in a locality convenient to me, Kota Kinabalu (KK) using a questionnaire. These practitioners are ethically sourced, organic, free-range adults who actively engaged in PR activities in their organizations. In the questionnaire, I asked them about the criteria of personal ethics including: 

1. Their intention consideration,
2. Their reasoning, both deontological that based on the process, and consequential that based on the outcome, and
3. Their judgment on what would they do in ethical situation? The last part of the questionnaire also asks about the ethical climate of the organization.