In this segment of Franchise Today hosts Stan Friedman and Paul Segreto welcomed back Steve Greenbaum. Now in his role as CEO of ComForCare Health Care Holdings, LLC, a premier provider of non-medical in-home care with nearly 200 locations throughout the U.S., Canada and the U.K. Steve discussed his role with The Riverside Company, ComForCare's private equity partner and how he is creating and leading a multi-brand franchise parent company with plans for expansion across the home care industry. Franchise Today airs Wednesdays at 12 PM Eastern Time / 11 AM Central Time with on-demand access on iTunes and is proudly sponsored by FRM Solutions and Franchise Foundry.