The fitness industry is so focussed on transaction and teaching that it often misses the main reason clients get involved and stay involved in training. Using before and after photos, making promises about 12 week transformations and change, and not getting on the page with emotion is a costly mistake and one that you can find on most fitness websites.

My goal in this podcast is to share some light on how you build change, permanent change but mainly how you have to lean on client experience in order to get them to buy in. I truly believe that if we change our message across the industry, to one that has a focus on experience and feeling, then we will find the 95% of people we currently miss and we will start to make a huge impact on more peoples lives.